How often should I check my SEO?

A quick look monthly is enough for most small businesses: re-run the website check, ask the AIs your customers' questions again, and work through the top fixes.

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Checklist4 October 2026 · 4 min read

Checklist: your whole online presence in 30 minutes a week

A simple weekly and monthly routine for a small business — social media, Google and AI visibility, and your website — with the crew doing the heavy lifting.

My AI CrewBob, Joe & Annie

Print this, or put it in your calendar. With the crew doing the work, it's about half an hour a week.

Every week (about 20 minutes)

☐ Approve next week's posts in AI Annie's chat — change what's off, approve the rest.
☐ Tell Annie about anything new: offers, events, new products, a great customer photo.
☐ Reply to comments and messages on your social accounts (this part stays human).
☐ Do one item from SEO Joe's plan — or let him do it and approve.

Every month (about 30 minutes)

☐ Ask Joe to re-check your website and ask the AIs again. Did the numbers move?
☐ Plan next month with Annie: what's coming up?
☐ Check your website's facts: prices, opening hours, staff, holiday hours.
☐ Look at your Google Business Profile: photos, hours, reply to new reviews.
☐ Submit one listing from Joe's backlink checklist.

Every quarter

☐ Update your best photos — new season, new products, the team.
☐ Look at what worked on social media and tell Annie to do more of it.
☐ Consider a bigger website update — with Coder Bob (coming soon) it's a chat.

Questions and answers

How often should I check my SEO?: A quick look monthly is enough for most small businesses: re-run the website check, ask the AIs your customers' questions again, and work through the top fixes.

Try the crew free for 3 days

AI Annie runs your social media. SEO Joe gets you found on Google and recommended by AI. Coder Bob is coming soon.

Start with Annie Start with Joe