AI crew, agency or doing it yourself? An honest comparison

There are three common ways to look after your online presence. None is best for everyone — here's an honest look at each.

Doing it yourself

• Money: lowest — free tools and your own time.
• Time: highest. Planning, photos, texts, posting, checking Google, updating the site — easily several hours a week.
• Good when: you enjoy it, have the time, and know what you're doing.
• Watch out for: it's the first thing that stops when you get busy.

A marketing agency or freelancer

• Money: highest — often thousands of kronor a month, more for websites.
• Time: low for you, but with briefs, meetings and waiting for changes.
• Good when: you need strategy, a brand, video, campaigns or a complex website.
• Watch out for: small changes can be slow and costly.

An AI crew

• Money: low — plans from 299 SEK a month per crew member, with a free trial.
• Time: minutes a week — you chat and approve; the AI does the rest.
• Good when: you need the steady weekly work done: posts, search basics, fixes, texts, checks.
• Watch out for: AI needs your facts and your OK. It won't replace a big creative campaign.

How to choose

Most small businesses don't need a campaign — they need consistency: posts every week, a site that's correct, and being findable. That's where an AI crew shines. If you later need a brand overhaul or a big launch, bring in people for that — and keep the crew for the routine.

Try AI Annie or SEO Joe free for 3 days and see how much time it saves.