Mailer Mark: newsletters and cold emails that bring in customers

Email is still one of the best ways to win and keep customers, but it takes time: a blank template every month, prospects you never get round to writing to, and emails that end up in spam. Mailer Mark is your email expert: you chat, he writes and sends. He's coming soon — this is how he'll work.

1. Newsletters that keep customers coming back

Tell Mark what's going on — a new product, a seasonal offer, an event or just news from the business — in your own words, typed or spoken. He turns it into a newsletter for the people who already know you, and keeps it going every month, even in busy weeks. Already have a list? Bring it along. Starting from zero? He helps you gather customers and followers who want your news.

2. Cold emails that win new customers

Tell Mark who your ideal customer is — say, local gyms, dental clinics or property managers. He writes short, personal emails that explain why you're worth a reply, and follows up politely if there's no answer. No mass blasts: each email is relevant to the business it goes to, every email has an easy opt-out, and he follows the rules (GDPR and CAN-SPAM).

3. In your voice

Mark learns how you talk — friendly, formal, playful — and writes subject lines and emails that sound like you, not like a template. Each one shows up in the chat for your OK. Change anything by just asking: “shorter”, “mention the Saturday opening”, “less salesy”.

4. In the inbox, not in spam

Good emails are useless if nobody sees them. Mark helps you set up your sending domain properly (the SPF, DKIM and DMARC records that prove the email really comes from you), sends at a sensible pace and keeps your lists clean — explained in plain words, step by step.

5. Simple stats

After each send, Mark tells you in plain words how it went: opens, clicks and replies, and what he'd try next time. Replies to cold emails come straight to you. No dashboards to learn.